- BrewDog launches second venue in Glasgow; a ‘triple threat’ serving food, craft beer and offering a BottleDog shop for takeaway beer and growlers
- The new venue, DogHouse, will open to the public on Saturday 31st October
- Over 250 different types of beer in the bottle shop, and 25 draft lines in the bar
- DogHouse will provide Glasgow with a foodie destination with epic smoked meats, tailored to pair with craft beer
Scottish craft brewery, BrewDog has announced the launch of DogHouse in Glasgow on Saturday 31st October – its newest venue on home turf, encompassing a combined craft beer & BBQ food destination, featuring a bar and BottleDog bottle shop for takeaway brews.
The new location, which joins the existing and hugely popular BrewDog Glasgow bar (on Argyle Street), will specialise in top notch BBQ classics - including Lexington style pulled pork, Texas-style dry rubbed beef brisket, hot gut smoked links and burnt ends on its flavour-packed menu. Alongside some serious cuisine, DogHouse, which launches officially on Saturday 31st October, will be a haven for beer evangelists looking to explore an exciting array of craft beer in the bar, and browse countless craft concoctions in the bottle shop.
In a bid to further the craft beer revolution, BrewDog will be championing and celebrating beautifully brewed beer from around the globe, with 250 handpicked bottles available in the bottle shop, from breweries across the UK and internationally. There will also be 25 draft beers in the bar, pouring guest beers from around the world alongside BrewDog headliners and small batch offerings. DogHouse will be located on 99 Hutcheson Street, in Glasgow’s Merchant City.
James Watt, Co-Founder of BrewDog, commented:
“DogHouse brings together all the best ways to experience awesome beer; in a bar, with amazing food, or to take home. It’s an off the chain food destination with some insane BBQ cuisine, 25 taps of amazing beer, and a beer mecca bottle shop thrown into the mix – it’s a trailblazing new venue in our home country. Glasgow has an awesome vibe and a track record of epic taste in craft beer. We couldn’t be more excited to be opening this mega BrewDog in Scotland’s biggest city.”
BrewDog has become the UK’s fastest-growing food & drinks company after launching only 8 years ago in 2007, and its trajectory in the beer scene has resulted in the opening of 35 bars worldwide since 2010, export to 55 countries and the hire of more than 365 staff. BrewDog’s rapid growth is in part down to its game-changing crowdfunding scheme, Equity for Punks, the fourth round of which went live in April this year.
James Watt continued:
“The rise of craft beer in the UK has been stratospheric, and this triple-threat venue marks a whole new era for beer, which appeared a fairly desolate landscape when we first launched in 2007. Savvy beer fans know when something has been created with passion and expertise, and that’s why so many people have invested in our brewery. Our 40,000-strong army of shareholders has allowed us to keep bringing exquisite beer to craft beer crusaders, offering it in new, innovative and alternative ways that defy the norm and reject tired, traditional concepts of what a bar should be.”
Equity for Punks has raised more than £17million to date, which is more money taken through crowdfunding than any other business on record. The money raised will fund expansion to the BrewDog brewery in Aberdeenshire, new bar openings across the globe, including BrewDog Soho in London and the brewery’s first bar in Germany, located in Berlin, and further projects such as a craft beer distillery and a craft beer hotel. With an increased annual turnover of 63 per cent to over £29.6million in 2014, compared to £18million in 2013, the offer is attracting a lot of interest from potential investors.
DogHouse will have a capacity of 195, outside seating for up to 40, board games, and artisanal, specialty coffee.
More information about BrewDog bars and venues can be found at brewdog.com/bars.